BusinessWeek is reporting on over 50 CEO’s that are using Twitter to some degree or another. Last August the magazine covered just 18 folks of this ilk but apparently there is a lot more to choose from these days.
Each CEO has a profile attached to them that gives their handle as well some some insight as to view of Twitter and who they follow but here are some of the basic stats that may be of interest to you. How do you view the use of Twitter by CEO’s and other important corporate folks regardless of the size of the company? Is there more good or harm that can be done? Here’s some highlights.
Richard Branson, Virgin Group Chairman
Following: 6,589
Followers: 98,382
Updates: 98
Guy Kawasaki, Alltop CEO
Following: 117,520
Followers: 115,583
Updates: 23,866
Pete Cashmore, Mashable CEO
Following: 1,877
Followers: 556,590
Updates: 15,313
George Colony, Forrester Research CEO
Following: 35
Followers: 2,894
Updates: 82
Gary Stockman, Porter Novelli CEO
Following: 18
Followers: 160
Updates: 37
John Battelle, Federated Media CEO
Following: 381
Followers: 14,674
Updates: 2,441
Mark Cuban, HDNet Chairman
Following: 157
Followers: 34,105
Updates: 23
Bob Parsons, Go Daddy Group CEO and Founder
Following: 31
Followers: 642
Updates: 150
Mike Ferrari, SmartyPig Co-founder
Following: 3,024
Followers: 3,137
Updates: 599
Aaron Patzer, Mint.com CEO
Following: 47
Followers: 608
Updates: 109
Alex Yoder, WebTrends CEO
Following: 645
Followers: 591
Updates: 75
Diane Hessan, Communispace CEO
Following: 2,588
Followers: 3,382
Updates: 1,462
J’Amy Stewart, Infonetics CEO
Following: 56
Followers: 65
Updates: 52
Jay Adelson, Digg CEO
Following: 121
Followers: 4,440
Updates: 498
Kevin Rose, Digg Founder
Following: 173
Followers: 603,6051
Updates: 2,487
Tony Hsieh, Zappos.com CEO
Following: 410,711
Followers: 553,787
Updates: 1,611
Jason Calacanis, Mahalo.com Founder
Following: 416
Followers: 66,872
Favorites: 2
Updates: 9,243
Michael Arrington, TechCrunch.com Co-editor
Following: 688
Followers: 526,362
Updates: 8,306
Loic Lemeur, Seesmic Founder
Following: 573
Followers: 24,439
Updates: 16,682
Jack Dorsey, Twitter Chairman
Following: 460
Followers: 517,830
Updates: 3,721
David Sifry, Technorati Chairman
Following: 594
Followers: 6,253
Updates: 2,396
Christine Perkett, PerkettPR President
Following: 8,346
Followers: 10,220
Updates: 9093
Michael Hyatt, Thomas Nelson Publishers CEO
Following: 20,689
Followers: 21,109
Updates: 5,611
Jonathan Schwartz, Sun Microsystems CEO
Following: 4
Followers: 2,469
Updates: 28
John Lilly, Mozilla.com CEO
Following: 134
Followers: 581
Updates: 1,570
Is the CEO at your company using Twitter? How are they doing or not doing with it? Do you even care?
Rupert Murdoch, chairman of News Corp., Fox, the Wall Street Journal, etc., etc., etc., made a rather surprising about-face this week on the issue of paid access to online news content. Rumors began a year and a half ago that they were leaving the paid model, and were partially confirmed in January 2008, when Murdoch said they would “greatly expand and improve the free part of the Wall Street Journal online, but there will still be a strong offering (for subscribers).”
It seemed inevitable that Murdoch’s properties would “devolve” to the standard ad-supported free content model that reigns on the Internet. But now Murdoch says that’s just not the case. Apparently this walled-off paid content program is going so well, they’re not only keeping it, but possibly expanding it, according to the Guardian:
Encouraged by booming online subscription revenues at the Wall Street Journal, the billionaire media mogul last night said that papers were going through an “epochal” debate over whether to charge. “That it is possible to charge for content on the web is obvious from the Wall Street Journal’s experience,” he said.
Asked whether he envisaged fees at his British papers such as the Times, the Sunday Times, the Sun and the News of the World, he replied: “We’re absolutely looking at that.” Taking questions on a conference call with reporters and analysts, he said that moves could begin “within the next 12 months‚” adding: “The current days of the internet will soon be over.”
In their results from the first quarter of the year, News Corps’ newspaper division, which includes the WSJ, the New York Post, and several papers in Australia, Ireland and the UK, “barely broke even,’ says the Guardian. Quarterly profits fell from 6M to M YOY.
I know the knee-jerk reaction when your profits fall almost 3100% is to immediately raise prices—we have to make more money off our inventory. But the law of supply and demand (which I know Murdoch knows) dictates otherwise: if you lower your prices, you’ll sell more inventory and make more money.
In the online newspaper world, this usually translates to dropping the subscription model (and possibly the print edition) and going to the ad-supported free content model. However, this isn’t a winner for News Corp either:
“Advertising revenue in Britain fell by 21% and Murdoch revealed the Sunday Times is struggling: ‘It’s still in profit, but only just so.’ The tabloids had fared better, aided by price battles at supermarkets which spend heavily on print promotions.”
If Murdoch’s already proven that they can get people to pay for their content and their advertising revenue is falling, then maybe it really is the way to go.
What do you think? Is a subscription model for news content viable in this day and age?
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I first met Ali Hale via a guest post submission. She sent an article to be published on Daily Writing Tips, and it was so good that I offered her the chance of becoming a paid staff writer on the blog. She accepted, and stayed with us for almost 8 months, writing over 50 posts. After that she went on to become a paid writer for several other high profile blogs.
Last week she contacted me to talk about her newest project, which is an ebook course aimed at people who want to make money with paid writing gigs. I thought it was an interesting idea, as most courses around teach people how to make money with their blogs, and not with their writing, which according to Ali, can be more profitable to many people.
I asked her some questions on this topic, and here is what she answered:
1. When did you get start with your own blog, and when did you start writing for other people?
I first got interested in “Pro Blogging” (and became an avid reader of Daily Blog Tips!) in Autumn 2007, and launched my first blog, www.theofficediet.com, in January 2008.
My first guest post for www.diet-blog.net was a thinly disguised attempt to get more than three readers for my own blog, also in January 2008. By the end of February, I was a paid writer for Diet Blog.
2. Do you think that for some people writing as a staff writer for other blogs can be more profitable than trying to make money with their own?
Yes, absolutely. In fact, I strongly believe that for most people, it’s more profitable to work as a staff writer. Think about it this way: if you wanted to write for magazines, you’d find an existing publication to freelance for - you wouldn’t try to launch your own. Obviously, it’s much cheaper to launch a blog than a magazine, but building up traffic is a long, hard slog.
From a personal point of view, I made peanuts in 2008 from The Office Diet (a few cents of advertising revenue each day) - but by the end of 2008, I was making enough from my work as a staff writer on other blogs to pay my rent and bills each month.
Back in 2005 or 2006, problogging was new enough that newbies could come in and make good money. It’s still possible, but unless you’re very very talented or very very lucky, staff blogging is far more likely to get you a good, reliable income. There are just so many great blogs out there already!
3. How much time do you spend every month with your writing gigs, and how much money do you earn with them?
I spend about eight hours a week on my blogging gigs (that includes admin, brainstorming, answering comments etc, not just the writing), and I make around 00 a month (it fluctuates slightly as sometimes a blog will want extra or fewer posts). That works out to about /hour.
The rest of my time goes on other paid work (copywriting and various website design/creation services), some voluntary work for my church and college, and my part-time Creative Writing MA (a post-graduate degree).
4. People often wonder if they need outstanding writing skills to make money writing. Do you think that is the case?
Absolutely not. If you work as a staff writer, you need to be confident with your writing, but no-one’s going to expect you to be the next Shakespeare. If you really struggle with basic issues like grammar, or if you find writing a slow and torturous process, however, you might want to think about finding a different job.
I would suggest that staff writers need to be able to:
You definitely don’t need to be an English major to make good money from writing. If you feel that you do need to brush up your writing skills, I recommend www.copyblogger.com, www.dailywritingtips.com and www.menwithpens.ca as great places to learn.
5. Do you think that the economic crisis affected the demand for staff writers on the web?
I’ve certainly not seen my work dip - in fact, I’ve taken on some new regular work over the past few months. I’ve not noticed a rise in demand, but I certainly feel safer having multiple clients rather than one employer! If one of the blogs I write for closes, it won’t be a big financial problem.
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Ali asked if I would like to become an affiliate for her Staff Blogging Course, but instead I asked if she could create a discount code for our readers. She agreed. If you use the code “DBTreader” you will get off. The price of the course is , so that is 25% off.
Another day I was taking a look at my dashboard and I came across this:
Holy shmoly, over 1 million spam comments already blocked. I guess it would be pretty rough running a WordPress blog without Akismet.
Today I will also activate a Pro-Blogger API subscription, which costs monthly. It is a small way of thanking the Automattic guys for the wonderful job that they make (both with Akismet and with WordPress as a whole).
What about you, how many spam comments has Akismet blocked for you?