When starting out in a new business there are always a lot to learn. One of the biggest obstacles for a beginner is usually the terminology. In SEO and MMO there are a lot of words and shorts of the same word that might be unclear to the beginner. I will try my best in this article to give a short and precise explanation of the most important ones.

SEO - Search Engine Optimization

By far the most used term in the business. The is what it is all about. SEO is a very powerful way of getting traffic to your site. It basically is methods that make your site get a high position on the search engine results pages. We separate SEO into two parts, Off page and On page Optimization.

On page

On page optimization is basically a way for us to let the search engines know what our page is about. If you do the on page optimization right, the search engines will know what you are talking about before they even start reading you content. The key to getting good optimization is using your chosen keyword or keywords in all the important elements of your page.

Off-page

As you probably understand, off page optimization consists of everything that is not done on the site itself. Basically it boils down to one thing, backlinks. Backlinks is the one single most important part of you SEO campaign. Remember to keep those backlinks keyword anchored.

MMO - Used as a short for Make Money Online

Make Money Online is a term that is used about every way to earn money online. It is a term that covers everything from selling ad space to playing poker. In SEO we usually refer to it in terms of affiliate marketing, Adsense and similar.

SERP - Commonly used short for "Search Engine Result Pages"

These are the pages that the search engines provide you when you search for a term. If you are working with a site it is obviously good to be as high in the SERPs as you can for as many keywords as possible.

Keyword - What the users search for

Keywords are what makes a search engine work. You have to know how to get you site ranking high for keywords that actually have traffic. The more keywords you rank for, the better.

Long tail keywords " Longer versions of keywords.

Your keywords with added words. An example: if your keyword is houses, a long tail of it can be houses with a view or houses on the beach.

Backlinks

Backlinks is the link or links that are pointing to you site from other sites.

PR - short for PageRank

The way that Google ranks a certain website. The ranking system is a scale from zero to ten depending on how important Google think that site is. What can give you higher PR is getting more backlinks and backlinks from sites that have high PR themselves.

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