In the past few weeks I have been writing articles that help you learn more about different ways to increase traffic to your own blog, website or landing page that promotes various affiliate products and services. In this article you will learn how you can increase traffic as well as conversions by offering an email newsletter. Last week I wrote an article about how social networks can help increase traffic, I recommend that you read that prior to reading this article.

As mentioned, this month has been devoted towards teaching you alternative and free ways towards increasing traffic to your site. In a previous articles I talked a lot about social networking and commenting on blogs related to the products and services you sell. Today I want to talk to you about the importance of having an email newsletter. During this month, I have talked about driving traffic, but there is one very important thing that goes hand in hand with driving traffic, and that is conversion.

It doesn’t matter how much traffic you drive to your site or pages, if you can’t convert the traffic into sales, then it is all for nothing. With that said, having an email newsletter can easily become the hero and help save the day. An email newsletter is an excellent tool to have towards increasing conversions.

Social networking traffic typically doesn’t convert very well into sales on the initial direct contact. Meaning, the first time a person from a social network visits you, it is very unlikely that they will purchase from you. The goal at hand is really not trying to sell to them at this moment, but instead attempt to lure and interest them into subscribing into your email newsletter. The same can be said for people who visit your blog from other blogs you have commented on. Never try to directly sell to referral traffic from other blogs and social networks. It will not work and you will not retain a high amount of repeat traffic.

The email newsletter instead offers you the ability to sell. Once you have captured an email subscriber, you have gained their trust. Trust is easily gained by providing excellent advice, tips and tricks on your own blog. People will not purchase things recommended to them unless they trust the person who is offering the products and services being sold.

So you see, if the first impressions on people are of you trying to heavily promote products and services, they will perceive that you are nothing more than a common sales associate with having the only interest of selling. People don’t like that, especially in the world of the Internet. People instead want to feel like you care about them and care about their interests. If you allow people to gain the perception that you want to help better their life and help them find success in fulfilling their objectives, then selling to these people will become much easier.

Your email newsletter should always be top priority. Gaining email subscribers should always be your top focus. The more subscribers you have the more explosive your results will be when you send out promotional content within your newsletter aimed at selling.

My advice to you would be to make your email newsletter an extension of the wonderful information you provide on your blog or web site. Most of the content published within your newsletter should be free advice, tips and tricks that help people. On occasion, you should then publish information about a product or service that can help them.

Best Regards,
Garry Conn
www.GarryConn.com

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